Shave Barbershop
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Client:
Shave Barbershop
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Client Niche:
Premium Men’s Grooming
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Date:
December 2022
Our Approach
Identifying Brand Objectives
Navigating the Customer Journey through Social Media for the Launch
Identifying Key Content Pillars
Breaking Down Social Channel Strategies
Our Process
We leveraged influencer marketing to kickstart buzz around the services, collaborated with local brands for cross-promotion, and tapped into the student community for trial services.
Campaign Highlights
We kicked off the launch with a bang, inviting three strangers to #EmbraceChange. Meet Abdullah, Kevin, and Daniel – three guys ready for a stylish transformation. Our upbeat and stylish video captured the positive energy and impeccable service at SHAVE. Plus, viewers were treated to a special offer – a free haircut with the codeword: ‘EMBRACE CHANGE’.
Tone of Voice Brainstorm
Our campaign echoed with messages of change, renewal, and transformation. #EmbraceChange #FeelNew #MakeTheCut #LevelUp – these hashtags resonated with our audience, sparking excitement and anticipation.
Video-First Strategy
Understanding the dynamics of platforms like TikTok and Reels, we opted for authenticity and real reactions. We captured genuine offline moments during the launch day, asking our community candid lifestyle questions. These charming and funny moments were seamlessly edited into a dynamic montage of clips, capturing the essence of SHAVE’s brand.
Results
The launch day was a smashing success, with SHAVE Barbershop buzzing with activity. Our efforts led to increased brand awareness and solidified SHAVE’s credibility in the market.
