Brand Awareness – Bevarabia

Approach

We began by crafting a detailed social media strategy, evaluating available assets and potential opportunities. Implementing a video-first approach, we curated engaging content to bolster brand awareness. This included entertaining videos, coffee-related recipes, and informative tips to engage our audience effectively. Additionally, we capitalized on creating compelling memes and visuals relevant to trending news (moment marketing). To further amplify our efforts, we leveraged email marketing campaigns to keep the audience informed about the latest offers, promotions, and discounts, directing them to the website for more information.

Results

Over the course of three months, we witnessed significant growth:

• Increased followers from 7k to 10k on Instagram.

• Doubled website traffic, demonstrating the effectiveness of our implemented strategies in achieving our objectives.